You should hire me to help you prevent a crisis.
In case you forgot to do that, here's something else you can consider: hire me to help your executive, chef, celebrity, on-air personality, boss, or employee not make an even bigger ass of him- or herself during a crisis or in its aftermath.
I will be the person who says, "NO, YOU CANNOT SAY THAT IN AN APOLOGY STATEMENT" or "ARE YOU OUT OF YOUR MIND THAT YOU WANT TO WALK A RED CARPET WHILE UNDER INVESTIGATION" or "REALLY? YOU INCLUDED A CINNAMON ROLL RECIPE IN YOUR APOLOGY STATEMENT ADMITTING TO SEXUAL ASSAULT?! HAVE YOU LOST YOUR MIND?"
I can work with your lawyers to tell them why certain things are b-a-d bad in public statements and why they make matters even worse, particularly when it comes to the social media world we live in. And, you know, the human kindness world we live in.
No only can I help your organization weather a crisis -- which, face it, is going to happen to you at some point -- with my combined communications and psychology experience, I can help your person-in-trouble not only *not* communicate like a tone-deaf shithead during and after, I can help him or her find the right counseling, make sincere in-person apologies, and do the real work to climb their way out of the depths of being a real dirtbag. No fake rehabs here.
Need my help? Email me.